Queue reduction
The core interaction replaces uncertain waiting and physical queues with a scheduled visit mediated by a mobile application.
Product concept
The product addresses a practical pandemic-era problem: people still need to visit local businesses and services, but unmanaged queues create unnecessary in-person contact. UyVoy lets users reserve a place or appointment in advance so visits can be distributed over time.
Local-service categories
The concept spans hardware stores, hairdressers, payment networks, restaurants and veterinary services rather than targeting a single type of business.
Product ownership
Gabriel worked as product owner and project lead, focusing on product definition, coordination and the overall service concept.
Civic-tech context
The project combines everyday access to local services with a public-health constraint, making scheduling and coordination the central product problem.
HackCovid19UY origin
UyVoy originates in the HackCovid19UY challenge held in Montevideo in May 2020. The hackathon provides the setting in which the product idea is developed around the need to reduce queues and unnecessary physical contact.
Branding and visual identity
The project develops a coherent identity around a pixel-art shopping bag, extending it from the logo itself to a broader visual language for the service categories represented inside the app.
Logo construction
The mark is built on a grid, with explicit proportions, alignment and clear-space rules rather than treated as a one-off illustration.
Category system
A family of icons gives hardware stores, hairdressers, payment networks, restaurants and veterinary services distinct symbols while preserving the same visual language.
Typography
Determination Mono supports the logo while Titillium Web provides the complementary type system.
Visual consistency
The pixel-art treatment, limited palette and shared geometry keep the branding recognisable across different parts of the product.
Project scope
UyVoy combines product definition, project leadership and brand development around a concrete mobile-service concept. The project focuses on the concept and design stage rather than claiming a later production-scale deployment.